Innovative Ad Strategies

Keystone Films helped generate these remarkable metrics for the PA Horse Breeders Association:

Mares Bred – State by State Percentages
2016-2019

Live Foals
2020

PENNSYLVANIA – PLUS 55%

UNITED STATES – (minus 15%)

California – (minus 25%)

Florida – (minus 30%)

Kentucky – (minus 4%)

Maryland – (minus 14%)

New York – (minus 30%)

PENNSYLVANIA - PLUS 50%

UNITED STATES - (minus 3%)

California - (minus 14%)

Florida - (minus 1%)

Kentucky - (minus 3%)

Maryland - (minus 6%)

New York - (minus 7%)

Below is a very compelling example of how our work has driven bottom-line growth for our client:

OUR ONGOING MARKETING AND ADVERTISING HAS TWO MAIN GOALS:

• BUILD THE PA-BRED BRAND WHILE ENHANCING THE PA-BRED IMAGE

• HELP CREATE MORE VALUE FOR THE "PRODUCT BROUGHT TO MARKET"

From 2019 through 2022, the overall average price at this sale rose about 5%. By comparison, the average PA-Bred price more than doubled (up 148%)!