Branding

Keystone Films proudly works with the Standardbred Breeders Association of Pennsylvania. We build their brand with consistent messaging focusing on the fact that Standardbred breeding and racing in Pennsylvania – thanks in large part to the world’s most successful breeding farm, Hanover Shoe Farms – is second to none.

With that in mind, we built an image campaign for the Standardbred Breeders, stressing Pennsylvania's standing atop the industry, along with messaging designed to resonate with the general public. Additionally, in conjunction with our friends at Blink Advertising, we completely rebuilt and rebranded the Standardbred Breeders of PA website.